proud members of the brooklyn business community from 2010 to 2018

Magdalena Concepts created designs conscious of history and current global issues. Our t-shirts were printed and tagged individually by hand at our studio in Gowanus, Brooklyn. Every shirt was 100% original—no two were alike.

we were truly a local, family-run business

From making screens to printing and tagging shirts, keeping production in-house gave us incredible quality control, and a complete knowledge of our product that few clothiers can claim.

We take sustainable business practices seriously, aiming to minimize our footprint while demonstrating that affordable and stylish clothing can be produced without exploitation. Our shirts were always made under fair working conditions and we donate what we cannot sell to people in need (read more about our giving philosophy and our shirt ethics).

about our people

who we are

magdalena santos, founder/creative director

Magdalena oversees all of our customer and design processes. Many of our designs stem from Magdalena’s main inspirations: NY street wear and her Polish heritage. She’s the one who answers your questions about retail orders and custom printing. And did we mention that she’s also our printing and tagging guru?

Magdalena earned her bachelor’s in Literature, Languages and the Arts at NYU. Her mixed-media art has been shown at the UN's Secretariat Building and the Brazilian Endowment for the Arts. Magdalena speaks English, Polish and Portuguese.

baby santos, vp of all things

Our little one is truly our VP of all things: model, shirt inspector, procrastination enforcer and motivator-in-chief. She has been “working” on her business inheritance since 2012. Baby speaks her very own blend of Pol-Engl-uese.